"For the working woman, beauty has become the leading guarantee of efficiency. Pretty woman, such s secretaries, salesgirls in department stores and receptionists of all kinds attract more costumers than the others. In earlier days, only a husband or lover had rights to a woman's beauty. Today, the public has repleaced these two previliged beings. The actressis beautifull for an entire audience. A working woman has become an actress. She is beautiful for everyone.. Her beautyis an asset fot the company that hired her. A woman's beauty is an essential element of the daily performance that the century hs put on for itself in the working world."

     Relegated to the status of a marketable good, recordered on the accounting sheets, considered the personal property of a company, woman would, on the contrary after the hippie trebds of post-1968 - adopt a cosmetics fashion that stressed idetity, that emphasized individualism and self expression.

     Before becoming a "public woman", the houswife already had the prostitute, courtesan and actressas role models. If she wanted to be more than an "extra" in her own house, if she wanted a role of her own, she had to seduce her husband, catch his eye and therefore compete with the public woman- but on her own privite stage.

     Everyone knows that you get someone's attention first through your looks, then by your inheritance;it's no coincidence that courtesans have almost been, and continue to be, blond - white to be more exact - is the most visible color, as it reflects 84 percent of the light that strikes it.

Seduction begins at home. This was especially true for an ancient Greek woman; she rarely left home, but if she did, it was untinkable to wear make - up. Whit the exception of the Dionysian festivals, duringwhich the revelers slathered their faces with chalk, make-up was bannded women.

    "Only courtesans, who were often of Oriental origin, used beauty products on a regular basis", wrote Pinset. In Greece in the fourth century B.C., as make-up was considered to be part of a courtesan's accoutrements, the word always had a pejorative meanings in texts. In Rome, the fashionable perfumer Cosmus, mentioned by Martial, had one scent known as jonc odorant, which was reserved for courtesans.

    In the third century A.D., Tertullian wrote indignantly: " What is more scandalous than to see Christian women, the inviolable guardians of purity, as adorned as embellished as courtesans? What diffirence is there then between you and these unfortunate victims of impurity? In early days, strict laws separated them from matrons and did not allow them to wear the adornments of higher - class people; we can see the licentiousness of this century, which grows more insolent every day, putting these miserable creatures on an equal plane with famous ladies - without being able to distinguish one from other. Thus the Holy Scriptures tell us face make-up and adornments are the marks of a prostituted body.